| FOCUS |
5 |
3 |
1 |
| Idea |
Text is clear and focused; captures reader's attention. |
Text's ideas are focused but general, obvious. |
Text lacks clear idea, purpose, and details. |
| Organization |
Order compels, enhances, and moves ideas. |
Order moves reader through with confusion. |
Order is missing or random; no identifiable structure. |
| Sentence Fluency |
Writing flows with rhythm and cadence. Elegant. |
Writing moves along but feels more business-like |
Writing lacks flow; it is difficult to read. |
| Word Choice |
Words are precise, interesting, engaging, powerful. |
Words are common and obvious; they lack energy. |
Words are simple or vague; limited in scope |
| Voice |
Writing is compelling, engaging; aware of audience. |
Writing seems sincere but not engaged; it's plain. |
Writer is indifferent, distanced from topic/ audience. |
| Conventions |
Observes and uses standard conventions; few errors. |
Reasonable control of conventions; distracting errors |
Errors distract the reader and make reading difficult. |
| Formatting (Presentation) |
Satisfies all specified requirements |
Follows most specified requirements |
Does not follow specified requirements |
